How much does a website cost in 2026? Real prices, no surprises

It's the first question almost everyone asks us: how much is the website going to cost me? The honest answer is the one people like least: it depends. But "it depends" doesn't work as a quote, so we're going to give you real figures, concrete ranges and, above all, explain what's behind each number so nobody sells you smoke and mirrors.

We work with businesses across Andalusia and Madrid, from a restaurant in Granada to an ecommerce store in Sevilla or a clinic in Málaga, and the pattern repeats itself: whoever looks only at the price ends up paying twice.

What really determines the price of a website

The price doesn't come from a catalogue, it comes from the decisions. A website isn't an off-the-shelf product, it's a project built around what your business needs to achieve. These are the factors that move the budget needle the most:

• Number of pages and depth of content: a landing page is not the same as a 20-section site.
• Custom design versus a prefabricated template.
• Functionality: bookings, payments, private area, multilingual, integrations with your CRM or POS.
• SEO strategy from day one, or a pretty website that nobody finds on Google.
• Who writes the copy and who takes the photos (this is hugely underrated).
• Maintenance, hosting and ongoing support.

A five-page website with good design, professional copy and baseline SEO does not cost the same as a template you fill in yourself in an afternoon. That's the crux of it all.

Real price ranges in 2026

Here are honest ranges for the Spanish market, bearing in mind that every project is a world of its own:

• Presence website (3-5 pages, custom design, baseline SEO, copy): €1,200 - €3,000.
• Professional website for an SME with functionality (bookings, multilingual, blog, worked-on SEO): €3,000 - €7,000.
• Ecommerce with a catalogue, payment gateway and real conversion setup: €5,000 - €15,000.
• Custom projects with integrations or bespoke software: from €12,000.

Below €600-800 you're usually buying a template with your logo slapped on top. It can do to get you started, but make sure you know exactly what you're getting.

What a cheap website really costs you

A cheap website is rarely free. The cost shows up later, and it's usually higher than the initial saving. We see it every week with clients who come to us to rebuild a site that was done for them on the cheap.

Cheap isn't what you pay, it's what you stop earning while your website fails to convert.

A slow website, one that doesn't show up on Google, doesn't look right on mobile or doesn't inspire trust, is costing you customers every single day. If your competitor in Córdoba or Málaga shows up first and you're on page three, it doesn't matter how little you paid: you're losing.

Why custom design beats a template

Templates have their place, but they come with serious limits. They're designed to fit everyone, which means they don't quite fit anyone. A custom website is built around your customer, your sector and your business goal.

• Speed: custom code is lighter and loads faster, and Google rewards that.
• Differentiation: you don't look like another 5,000 businesses using the same template.
• Conversion: every button, every line of copy and every form is designed to make the visitor do what you need them to.
• Scalability: it grows with you without you having to scrap everything in two years.

The right question isn't the price, it's the return

Stop asking how much it costs and start asking how much it will give back. A website that brings you ten customers a month at an average ticket of €200 is €24,000 a year. Against that, the difference between a €1,500 website and a €4,000 one is noise.

A website isn't an expense, it's the sales tool that works for you 24 hours a day, 365 days a year, without ever asking for a holiday. The question is whether it's built to sell or just to exist.

If you want a clear quote, no fine print and tailored to what your business genuinely needs, let's talk. We'll tell you what suits you and what doesn't, even if it's less than you expected to spend.