Aroveintiuno Asador y Arrocería
2023
We positioned a premium dining offering in the heart of Granada: every dish tells a story.
ARO21's dishes are exquisite, both in flavour and to the eye. Since we eat with our eyes first, we captured the essence and culinary artistry of the grill house and rice restaurant and told its story on social media: flavours that enter through the gaze.
The challenge
Repositioning the business and attracting a more select and discerning audience, away from the usual tapas. We had to build a strong, elegant and distinctive image, starting practically from scratch.
Strategy
High-quality product photography
We created a high-end photographic feature to carry the flavours onto social media and let people "taste" the dishes before they even set foot in the restaurant.
Product image and positioning
A digital strategy focused on showcasing the product and how the team works at ARO21, reinforcing the perception of a high-end restaurant and aligning its communication with the real quality of its offering.
Results
people reached on Instagram
views in Google searches
contacts and visits from Maps
In just a few months we changed the perception of the business, attracting an audience that values quality and the dining experience, and aligning the communication with the real level of its kitchen.