El Gaspar Bar Café
2024
We rediscovered El Gaspar and turned it into the neighbourhood's meeting point.
El Gaspar is good old-fashioned food in the centre of Barcelona. We repositioned it as a modern, authentic vermouth bar, close to its people and without losing its everyday soul.
We gave it a new visual and communicative identity that connects with its surroundings and makes the most of its prime location: a passing-through spot that now invites you to stay.
The challenge
Refreshing the image of a neighbourhood venue to attract new customers without losing the regulars, conveying that feeling of family and of a meeting place where you know the cook and the owner and they greet you by name.
Strategy
New corporate identity
We gave El Gaspar a full makeover: a more colourful, welcoming identity that conveys family and neighbourhood, that place where you have a good time and feel at home.
Multichannel content strategy
We started showing it on social media without filters, exactly as they are, reinforcing its prominence on Google Maps and in searches with constant content and positive reviews.
Results
views on Google Maps in 6 months
on Maps and organic search
from the neighbourhood itself
Thanks to an end-to-end branding and content strategy, El Gaspar gains digital prominence and projects a modern, welcoming and recognisable image that attracts new neighbourhood customers, who rediscover the venue as an authentic, vibrant meeting point.