The Secret Garden
2024
We launched the brand of a select restaurant & lounge in Sant Martí, Barcelona, and turned it into a local phenomenon.
The Secret Garden wanted to revive the low season, break with its previous identity and attract a more select audience. It had an exceptional location but lacked a brand identity of its own that was solid and coherent, as well as a clear digital strategy.
The challenge
Standing out from the competition and building a community around a brand that, until then, had no voice of its own, while also reviving the low-season months and shifting towards a more discerning customer.
Strategy
360º identity and strategy
We designed a clear, bold strategy aimed at standing out from the competition, with the user experience as the driving force: from the first impact on social media to the experience inside the venue itself.
Content, influencers and events
We handled all the management, publishing and content creation, the outreach to influencers and offline marketing campaigns such as producing themed parties that packed the venue.
Results
social media followers in 4 months
views on Google
contacts and visits from Maps
In just 4 months we launched the brand and made it recognisable and memorable, reaching more than 200,000 people on Google, and shifted the target audience towards a more select and discerning customer, with notable figures even in the low season.