Underall
2025
We launched Underall's brand and ecommerce from scratch in a saturated market.
Underall launched its online store in February 2025, entering a competitive market saturated with weight-loss solutions. Its proposition was based on a single product with a very specific purpose, which posed a positioning and communication challenge.
With no prior presence on digital channels, it was essential to design a frictionless shopping experience and a brand strategy that highlighted the product's natural, practical and healthy value over artificial methods.
The challenge
Building a brand, an ecommerce and a community from scratch, and generating qualified traffic that converted from day one, while standing out in a sector saturated with miracle promises.
Strategy
Conversion-focused ecommerce
We developed a clean, fast store built to convert, with an intuitive user experience that keeps purchase friction to a minimum.
Multiplatform content
A content strategy across Instagram, Facebook, TikTok and Google Business, adapting the message to connect with the audience and achieve organic reach from day one.
Branding, copy and photography
We created the branding and all the copy from scratch, with a warm, healthy and motivating tone, and a professional product photography session to make it aspirational.
Results
sales from launch
that drove engagement through the roof
on Instagram, TikTok and Facebook
We launched a store with excellent technical performance and an optimised shopping experience; the reels went viral and engagement grew notably, with visibility, engagement and conversions on the rise from the very first moment.